Responsive web design has become a solution for businesses that want the ease of use and high customer retention. If your company has come here without taking advantage of all the benefits it offers, you may have already started to see low visitor numbers and disappointing conversion rates.
As a responsible business owner, you will need to convince before payment to improve your web presence in other areas that involve responsive construction. However, by opting in sooner you will see a return on investment that will make it more profitable. In short, the responsive design is much better than the previous one and in order to keep up with the competition, you will need more.
Responsive web design is important for most businesses because it allows your users to achieve their goals quickly and smoothly. The essentials of your website can be downloaded via smartphone and appear as a fully functional original version, complete with everything you can offer customers on a laptop or desktop. If you fail to provide a user-friendly experience like these your visitors will not always be there, they will simply click away and complete the action or purchase on the opposing side.
Unhappy customers are not fit for business and will not compete with a major search engine. Google recently confirmed what many insiders are suspicious for some time – sites designed for more users will lower their search rankings. Google bases its ranks on how useful the page is for a user’s query, as well as for the use of the site – for example, can the user complete the action they would like to perform?
Your page may be more relevant to their search, but if visitors are unable to access the content easily on most devices, your site may receive fewer reviews and rank less in search results. If your company is reduced to second or third page placement you will lose a lot of traffic, as people naturally choose links on the first page.
Google also points out that companies with one responsive website – one standard and one mobile version – are much easier to find their bots, since there is only one URL.
When your site is responsive and ready to serve mobile customers, you can use many useful tools and applications such as click-through to call, this enables a web user to make a voice call to your company faster. Potential customers can read and update on your business or find you in a busy area using Google Maps, both of which are more in line with the needs of mobile users.
Marking is one of the ways we build a relationship of customer trust and keep it coming back the same. This is consistent with responsive design for two reasons, firstly, people who feel confident on a site that they can’t easily use and secondly, to create a uniform brand you will need a responsive design to produce a consistent web look; however your clients have access to it.
In today’s market there are only a few reasons why a company might choose to stick with static design on their web page. Those who don’t rely in any significant way on web traffic to drive sales, or those with fewer competitors, or those who are already looking at responsive make-up find that it was not right for them. For all other people, if you want to stay ahead of the curve, responsive design is the only way forward for your website.
Responsive web design features
Until recently web designers created different pages depending on where they would be viewed, for example the tablet has a different laptop resolution, so the content will be customized for viewing on that particular device.
However, responsive web design has changed the way users view the internet, creating information across the board allowing us to view pages on a PC, smart phone or notebook in the same way. When building a site, designers use the same code as any other resolutions, providing the entire device with the same level of functionality.
Responsible web designers believe that their clients’ web pages should be available to all visitors, providing them with the right information, regardless of the device they are using. This kind of smart response to web user actions keeps your company fit in a dynamic online marketplace environment; it increases your e-commerce stats and makes visiting your site more fun.
In technical terms there are three key elements of responsive web design, the secret ingredient is often considered as media inquiries. These are filters added to CSS or Cascading Style Sheets, which affect the look and feel of any page. CSS is a very useful tool for web developers, but by tagging in converting media queries, the process of resizing, rendering and redirecting the page becomes much easier.
Another linchpin of design that responds to flexible layouts, this is based on grid design, which is suitable for formatting margins, placing key elements of the page and finding the right spaces. This means that the designer is not limited to a certain number of columns, he can select as many or as few as appropriate on the page. Flexible editing also eliminates the need to create text structures and sizes based on pixels.
Instead, designers use percentages that enable them to use the most liquid method in producing each page. Pixels work well for photography, but they are a weird tool that you can use on most devices. One pixel can be displayed as three dots on the phone, but ten dots on the desktop, which greatly alters image quality between devices.