Is blogging dead? Yes, and no. Yes, it is dead because the vast majority of blog owners don’t use blogs for business. But no, not because blogging is no longer useful for marketing.
Blogging was all about sharing your personal ideas/entrepreneurship/inspiration and how to make money online in general. And it worked for the longest time. But then along came social media, YouTube, Instagram, Twitter, Facebook, Digg, StumbleUpon, and the rest of the tools that allow people to share and promote videos, articles, photos & more with millions of users in the world. So is blogging dead?
Yes, and no. Before the rise of social media, most bloggers probably wouldn’t have dreamed of changing their blogs for something like Twitter or Digg. But as soon as these platforms became highly popular, every blogger wanted a huge following so they could update their blog posts and get thousands of visitors and start making money with their blogs. This is when blogging began to slowly die as an effective traffic generation tool.
Does this mean that blogging is dead forever? No, it is not technically dead but it is seeing a decrease in its traffic and overall effectiveness. The best way to increase traffic and to convert visitors into customers is still to have good quality content published consistently. This is the only way to get people to notice your blog again and become regular readers.
So what is the solution to this problem? Start developing new high-quality blogs that are relevant to your niche and link back to your main website or blog (if you have one). Write at least one or two guest posts for high traffic blogs that are related to your niche (this will get you more exposure and will also get your blog noticed by others in your niche). Participate in discussion forums related to your topic. All these strategies can help you make your blog appear more authoritative, which is what you need if you want to make sure that you are getting the traffic and attention you deserve.
But is blogging dead? Not totally. It has just changed the way that marketers used blogs to generate traffic. If you want to dominate the market with your blog, you will need to find a completely different approach. Instead of using old methods like link trading and search engine optimization, start building communities around your topic. There are many community tools available that will allow you to do this, and the long-form articles that you publish in these communities will help you get noticed.