Quality SEO content is key for boosting your website’s online ranking. However, the challenge lies in coming up with engaging content ideas for your blog.
If you’re constantly struggling to find blog content ideas for your business, then you’re not alone. Learning how to expand existing content is one of the toughest challenges in SEO.
Nonetheless, there are some very simple solutions. In this article, we’ll highlight a bunch of effective strategies for brainstorming great blog content ideas for your business.
Use the “People Also Ask” Section for Content Ideas
In previous years, SEOs had to rely exclusively on keyword research tools to find search terms and possible blog topics. Nowadays, this task is much simpler.
In the middle of most search engine result pages (SERPs), there is a “People Also Ask” section, which is composed of several drop-down lists of popular questions internet users are asking online.
This section blatantly includes long-tail keywords you can use in your SEO content strategy. For example, let’s say that you’re running an accounting firm.
In the “People Also Ask” section, you may come across a question like “how much does it cost to hire a tax accountant?”
This is an example of a great content idea you can add to your content strategy.
Check Online Forums
Online forums like Quora and Reddit may house some members of your target audience. The good news is that forum users are always open and honest about their experiences with businesses.
You may find that many of these users dislike using a product of one of your competitors. You could also discover a content writing opportunity when forum members express their pain points.
Granted, it may be tedious to look through online forums for video content ideas. Nonetheless, this method provides an advantage over keyword research because you can learn the context of queries before using them.
Look in Other Blog Comments
Another great method of finding blog content ideas is by checking non-competitor blogs for ideas. Most of the time, people will ask questions in the comments that are never answered.
If you are noticing a pattern in these types of unanswered questions, you can provide a solution on your company blog. A bonus tip is that you can respond to these questions politely without outright dropping a link in a comment box to promote your website.
Use Answer the Public
If you’re searching for a top-notch content idea generator, look no further than Answer the Public. To use this tool, all you have to do is:
- Visit their website.
- Type in your industry or product name.
- Watch as hundreds of questions populate on your computer screen.
The questions that you find are real questions asked by people in your target audience. This is an invaluable tool for anyone that wants to expand existing content on their blog.