35+ Free Digital Marketing Tools for marketers to use in 2021 [MUST HAVE]

digital marketing tools
digital marketing tools

Digital marketing is trending all around the globe and the reason is the increasing scope of digital presence for brands.

One of the fastest-growing professions in digital marketing including social media marketing, Search engine optimization, search engine marketing, and ASO.

The recent COVID-19 breakdown enabled the brands to consider selling their products online via different e-commerce methods. Not only this, the shopping was too carried by the consumers all around the world.

Digital marketing has become much efficient because of online marketing tools which are available easily and can make your process much easier.

In this article, we are discussing digital marketing along with 50+ tools for digital marketing tools 2021.

What are digital marketing tools?

Tools used for digital marketing are tools that help marketers to analyze a website and develop a marketing strategy to lead the race.

As the trend of digital marketing increases, digital marketing strategies are also becoming efficient using these tools.

There are different types of digital marketing tools and they can be categorized for different purposes.

Here is the list of the types of digital marketing software that can help to market your site:

  • Search Engine Optimization (SEO) Tools
  • Competitor analysis tools
  • Content marketing tools
  • Email marketing tools
  • Social media marketing tools
  • Pay-Per-Click Analysis tool

50+ digital marketing tools free to use for marketers

1. HubSpot Email Marketing for Free

With HubSpot‘s email tool you can create professional marketing emails that engage and expand your audience with the simple drag-and-drop email builder.

You can customize relevant emails based on any information you have, such as form submissions and website operation, since the tool is automatically linked with the HubSpot CRM (which is also free forever).

Up to 2,000 email sends a month are free with HubSpot Email, with upgrade options starting at $50 with Marketing Hub Starter and this is the reason why it’s best amongst digital marketing tools.

2. TinyLetter

TinyLetter is a free email marketing tool that is easy to use digital marketing tools. It’s ideal for solo projects and small companies that want to send out newsletters, but it might not be suitable for more complicated email marketing campaigns.

3. Mailchimp

Mailchimp is one of the most well-known brands in email marketing, and it offers a free plan for those with less than 2,000 subscribers.

mailchimp dashboard
mailchimp dashboard

There are (what appears to be) hundreds of email marketing platforms available. Here are a few lesser-known companies that offer good free plans:

4. Zoho Campaigns

One of the digital marketing tools is Zoho Campaigns that send up to 12,000 emails a month to a 2,000-person mailing list and integrate with other services including SurveyMonkey and WordPress.

5. SendPulse

Send up to 15,000 emails a month to a 2,500-person list, and experiment with features such as resending unopened emails and A/B checking.

6. Mailjet

Send up to 16,000 emails a month, with a daily limit of 200, as well as use the email editor and monitor your email statistics.

7. Mailerlite

Use features like a drag-and-drop builder and link with thousands of integrations to send unlimited emails every month to a list of 1,000 people.

8.  Benchmark

Benchmark’s quick, user-friendly templates allow you to send up to 14,000 emails per month to a list of 2,000 people.

“FREE EMAIL OPTIMIZATION TOOLS” (Must for Digital Marketers)

You’ll need to do more than just send emails as an email marketer. You must also optimize them. Here are a few of our favorite email-performance-boosting tools:

9. A/B Split Test

A/B checking is marketing speak for sending control and a test version of something to your subscribers (much as in high school science class). Consider the difference between two subject lines or a “15% off sale” email and a “$200 off sale” email.

This tool will assist you in determining how long you should run your email test, how large your sample size should be, and other factors that will enable you to be confident in your performance.

10. Email Subject Line Tester by CoSchedule

What is the first rule of emailing amongst the best digital marketing tools? People are required to open them. Improving the subject lines is one of the most effective ways to increase the number of people who open your emails. Until you press “submit,” use CoSchedule’s free tool to evaluate and review hundreds of subject lines.

11. Kopywriting Kourse

Do you have a hard time coming up with email subject lines, to begin with? Enter a few words, and this tool, created by copywriting blogger Neville Medhora, will generate subject lines to get the creative juices flowing.

12. Adaptable

Is it time to send out event invitations? Making it easy for email recipients to add an event to their calendar will help you get more people to show up. When you share your email address with Eventable, you can create a button for free.

A countdown timer can be an important psychological tool for encouraging users to purchase before the deadline if you’re sending sales emails. To embed countdown timers in your emails, use free tools like these:

13. Motionmail Countdown Timer

14. Countdown Timer by Sendtric

15. Countdown Mail Countdown Timer

“SEO Marketing Tools for Digital Marketing in 2021”

If you work as an SEO specialist or in a general digital marketing role, you’ll be familiar with common (and expensive) SEO tools like Ahrefs and Moz—though Moz offers a 30-day free trial. The good news is that many of the most effective SEO systems are available for free.


16. Google Analytics

Google Analytics is a free website traffic and audience activity tracking application. It’s easy to set up and use, and it’s a must-have for SEO marketers.

google analytics dashboard
google analytics dashboard

17. Google Search Console

This free Google tool helps you to monitor how your site is indexed by Google and detect any errors that could affect your site’s results.

18. Google Keyword Planner

Google Keyword Planner is a completely free keyword analysis tool. It’s important to note that getting around Google’s onboarding sequence, which requires you to create an ad campaign, is difficult. However, you are not required to create a campaign.

Ahrefs has a good post on how to get around the setup and get right to free keyword analysis.

19. BuzzSumo

BuzzSumo lets you see what content is being posted the most on social media and find the most authoritative online sources on those subjects. It’s ideal for content planning and competitor analysis.

20. SEMrush

SEMrush allows you to join a domain and see how well it ranks for keywords, as well as map backlinks to other websites. Without a paid plan, you’ll get 10 free searches per month.

SEMRush dashboard
SEMRush dashboard

21. SEO Spider Tool by Screaming Frog

This free downloadable tool will assist you in identifying problems such as broken connections and redirection issues. If you’re trying to boost your search engine ranking and need to identify and fix problems quickly, it’s a time and headache saver.

22. Search Engine Results Page (SERP) Preview Tool

SERP Preview allows you to see how your site would appear on a search engine results list (SERP).

23. GA’s URL Builder

This builder will assist you in adding tracking details to your links, such as the campaign or content type, to make data analysis in Google Analytics easier.

24. Yoast for WordPress

Want to do SEO correctly even though you’re not an expert? Yoast is a strong, beginner-friendly WordPress plugin that can assist you in SEO optimization.

Ahrefs is a well-known SEO analysis and planning method. Their free backlink checker will tell you your domain ranking as well as provide details on backlinks to your blog.

26. Answer the Public

When you enter a subject in Answer the Public, you’ll see visualizations of the questions people ask about it when they search online. It’s a simple tool for figuring out what people want to hear about your subject and coming up with content ideas.

“Content Marketing Resources for Digital Marketers”

There are plenty of free resources available to make creating content on the Internet easier. But, with so many options, how do you know which ones will benefit you and which will only add to your workload?

Here are a few of our favorite free content marketing resources for increasing effectiveness and enhancing content quality:

27. Google Drive

With a free Google Drive account, you can work on documents in real-time, coordinate marketing plans, track content performance data, and more.

28. Trello

Trello is a project management tool that makes content planning simple by allowing users to drag tasks between columns. With a free account, you can build an infinite number of project boards.

29. Asana

Asana is another project management technique that is best suited for collaborative projects. You can connect up to 15 people to your project with a free account.

30. Airtable

To make it all happen, you’ll need a little more than a spreadsheet. With a free Airtable account, you can handle projects using their user-friendly databases.


31. Grammarly

Grammarly is a free browser plugin that corrects your spelling, grammar, word choice, and style. This is also considered amongst the favorite digital marketing tools because it’s amongst the best tools for writers also.

32. Hemingway App

Get a readability ranking, capture passive voice and word repetition, and more by typing or pasting your content into this free editor.

33. oTranscibe  

oTranscribe is a free application for digital marketing tools with shortcuts that make transcribing interviews and other audio quicker and easier.


34. CoSchedule Headline Analyzer

You will rate your headlines using a free CoSchedule account based on word usage, emotional expression, power words, and positive and negative sentiment.

35. Headline Analyzer from the Advanced Marketing Institute

This free tool assigns an emotional marketing meaning score to your headlines, allowing you to determine if they appeal to readers on an intellectual, empathetic, or spiritual level.

36. Word2CleanHTML

Do you need to format your text for use in an HTML editor, such as WordPress? This free tool converts your styles to HTML, allowing you to easily paste them into text editors and publish them.


37. IdentifyIt

Even if you’re not a Photoshop expert, you can use this digital marketing tool to embed images of your product in laptops, smartphones, and other devices.

38. Canva

Do you need to quickly add text to a picture or create clean graphics for your company’s Instagram Stories? Canva is simple to use and includes several free pre-made templates.

39. Unsplash

It’s easy to find free stock photos, but Unsplash’s large collection of high-quality open-source images is special, and you can save collections to make finding what you need even easier.

“Tools for Social Media Marketing that are Free for marketers”

Digital marketing is a fast-paced industry, and social media marketers are in for a crazy ride as social networks evolve or become obsolete at a rate that’s difficult to keep up with.

Perhaps this is why there are so many free social media marketing resources available to help you save time and maximize network capabilities.

The following are some of our favorite free social media marketing resources:

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